How to Tell if Your Copywriter is Worth Top-Dollar
If you want to earn money online, you're going to have to have a site. That site has to be well written, particularly if you're hoping it will bring in profits. Unless you are already a copywriter yourself, it's smart to employ someone who is well-qualified to compose the text for your site. An expert copywriter can help you bring on more cash than you could hope to see if you tried to write the copy yourself. Obviously, not all copywriters are effective. Some of them are insanely incredibly gifted. Some merely wish they had talent and are trying to make a bit of money because someone told them writing online would be a breeze. Here are tips on how you can figure the difference.
Does the copywriter have his or her own web site? Any copywriter that wants to write web copy has to have a site that houses their bio, their resume, a few samples and whatever else they feel the need to share. If the writer has no site, how can they say they can help you with the one you are wanting to put up? Examine the copy used on this website as well. If there are many grammar errors and typos, this is not good.
How favorably do you react while you are reading the copywriter's own copy? This involves more than merely noticing grammar and syntax errors. Do you have any sort of emotional reaction to the words on the website? Are you feeling warmly toward the writer? Does it make you feel like you desire to learn more about the writer and go on reading? Does the website copy make you feel like you want to hire next page that writer immediately? Does the copy make you want to run the other way? Does it cause you to be inflamed? All of these are vital responses and you need to take note of them.
Research the copywriter's background a bit. Search for reviews on unbiased web sites and online discussion boards. It's not likely that you will find any negative reviews on the writer's own web site. You want to do a search for the writer's name to find out if there are any testimonials or reviews on web sites that aren't run by or able to be faked by the writer him or herself. Closely examine these testimonials. It is a good idea to ask the writer for references also. See to it that you follow up and really get in contact with those references and get an honest opinion from them.
It is important to actually read any samples provided to you by the writer. Ask for additional samples than are available on the writer's web site. This is especially crucial if the copywriter claims he or she is an expert in an area. If the writing seems like a rewritten Wikipedia article, you better find another copywriter.
There arelots of ways to figure out whether or not a copywriter is worthy of hiring. You should do some homework and discover more about the writer in terms of his or her ethics, reputation and personal character.